Cool Beans

2019

Logo design, packaging design

This is a one-day branding challenge I did during semester break. 

The coffee brand I have normally seen looks very classic and cliché, I want the brand looks more fun, cool and playful, appealing to a young adult demographic. The logo itself can be considered as ‘Mr Bean’ skateboarding. The central idea was to promote the coffee as able to make people more energetic, find a better lifestyle and enjoy their life.