Festival Posters

2019 - 2020

Graphic design

Advertising

As part of my ongoing commitment to extra-curricular activities, I designed a series of posters for the RMIT Chinese Students Association. The aim was to promote a series of different Chinese festival events to both Chinese students and the wider student body.

Each poster drew on the traditional mythology, celebrations and iconography of each festival for inspiration. Large Chinese characters were used as a consistently strong visual element across the posters, catching the eye of the key target demographic of Chinese international students.