White Night Festival

2020

Event design, poster design

This was a project to create new branding for the White Night Festival in Melbourne. The identity, starting shapes of the river and park, embrace the energy of White Night, bringing the places to life with colourful, abstract patterns.

The aim was to stimulate growth and reach new audiences and wider international audiences. Vivid rainbow gradients highlight the expression and emotion of the festival. From a conceptual viewpoint, the rebranding seeks to incorporate more interactive, user experience design integration and plan cohesive marketing activities. The fresh and contemporary visual language promotes a dynamic, vigorous customer experience.