BOPS

2020

Brand identity, Packaging design

The aim of the project was to design the branding and packaging for a fictitious headphone company ‘bops’. The branding and packaging were to be youthful and playful, targeting a young audience.

I used a cassette tape as the central concept to make this eye-catchy packaging. Through this and the colours, a retro feel for the product and brand is created, reminiscing of the 1980s youth rebellion.